AGRiQUiP launches new corporate identity

Over the past months, we have poured our hearts and souls into creating AGRiQUiP’s new brand identity, a new logo and a new website as part of an extensive rebranding initiative in response to the company’s accelerated growth and updated corporate vision.

“We have been planning the rebranding exercise for some time now and it coincides with the period of dynamic progress in our business. The market competition today demands new ways for corporations to stand out, and we’re here to take up the challenge.”

Abdul Majed Kadir, Managing Director

Recognised as one of the key players in Malaysia’s Ground Support Equipment services, this brand upgrading strategy is a display of our company’s steady advancement since its founding in 1993 and the momentous breakthrough into the aviation industry in 2003.

New look, continued commitment

At the heart of this rebranding is the new logo which was developed through a collaborative process. The new AGRiQUiP logo brings about a straightforward, mechanised, sleek and visionary feels, perfectly signifying the nature of our core business in the Ground Support Equipment and the forthright professional services we deliver.

The official website also underwent a major image transformation to raise the profile of AGRiQUiP’s online presence, and functions as a more effective communication platform for existing and prospective clients. It was designed with an engaging, easy to use navigation that can provide quick access to essential information regarding our products, GSE solutions, and resource centre, amongst other helpful content.

“Rebranding represents a significant step in redefining who we are, driving change and accentuating our capability in the airport GSE industry. It’s a reflection of growth and telling the world that we take our brand seriously.” 

Nabil Khairi Abd Jalil, Chief Business Development

We would like to take this opportunity to thank our loyal clients and business partners for the confidence that you have placed in us. In the spirit of rebranding, we will continue to commit to our customers and provide excellent level of professionalism for many years to come. Together, we make this business a success.